What makes a Successful Entrepreneur?

Discover the essential mindset needed to thrive as an entrepreneur in Africa with ‘Between Your Ears,’ a book that is strongly inspired by the belief that to build the next generation of African-based unicorns, we must consciously invest in the mindset of the entrepreneurs who will one day build those unicorns. Download your free copy today and start your journey towards success!

Foreword by Amakove Wala, M.D.

A Guide to Building Start-Up Success with Integrity and Resilience

Discover the essential guide to transforming into the entrepreneur capable of navigating the challenges of building a successful start-up. This book delves into the mindset, values, and resilience needed to create impactful businesses without compromising integrity or mental well-being.

Personal Experiences and Hard-Earned Lessons

This book is deeply rooted in the author's own journey as an entrepreneur, sharing practical insights and transformative lessons gained through years of navigating the business world.

Exploring the Pillars of Succes

Delve into the core principles that define entrepreneurial excellence, with actionable advice on fostering discipline, cultivating mental sharpness, upholding integrity, and embracing simplicity.

Roadmap to Becoming a Successful Entrepreneur

This guide equips you with the mindset, tools, and strategies needed to grow into the kind of entrepreneur who not only dreams of success but also turns it into reality.

Join the Movement of African Entrepreneurs

Our book has inspired countless entrepreneurs across Africa. Download it today and be part of the change!

1000+
Join 1000+ entrepreneurs who have downloaded this book.
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Countries, infinite possibilities.

Meet Aaron Ogunde, HSC: Entrepreneur and Author

Aaron Ogunde is a passionate advocate for African entrepreneurship. With years of experience in the startup ecosystem, he aims to empower aspiring and current founders to navigate their journeys successfully.

Transform your mindset to overcome challenges and build impactful startups. Get your copy now!"

A Thought Leader in African Entrepreneurship

As Co-Founder of Jiji Health, an innovative health supply chain platform, Aaron has significantly impacted lives in Kenya and beyond. His work has earned him the Head of State Commendation (HSC) and recognition as an Acumen Fellow, reflecting his commitment to resilience, innovation, and social progress.

Aaron's entrepreneurial journey illustrates the power of determination. With extensive experience in navigating business challenges, he offers valuable insights for aspiring founders. His previous book, The Cheat Sheet for Running a Start-up in Africa, has become a crucial resource for entrepreneurs, providing practical lessons and strategies. In his latest work, Between Your Ears, he focuses on the essential mindset for entrepreneurial success.

Aaron's Mission:
Driven by a mission to nurture resilient African entrepreneurs who can create global unicorns, Aaron believes success starts with developing the right mindset. Through his writing and mentorship, he is dedicated to empowering entrepreneurs to chase their dreams, even in adversity.

A professional headshot of Aaron Haruni, resting his head on his hand while looking directly at the camera

Reader Reviews

See how this book is inspiring Change Makers across the continent
"Ogunde’s Between Your Ears is an invaluable, practical guide for both aspiring and seasoned entrepreneurs. Packed with real-life examples and compelling stories, each chapter offers actionable insights that make the book not just informative, but truly inspiring. A must-read for anyone navigating the entrepreneurial journey."
Nicolai Eddy
Co-Founder & COO, Nala
“Aaron’s reflections are deeply personal yet universal. They are grounded in realism and enriched by references to icons like Nelson Mandela and Safaricom’s success story. He reassures us that the challenges we face today mean Africa is on the brink of greatness, provided we see these challenges as opportunities.”
Norah Magero
Co-Founder & CEO, Drop Access
"I consider Aaron Ogunde’s ‘Between Your Ears’ a timely and rich resource. By emphasising soft skills such as discipline, integrity, and purpose, the author speaks to forming the mindset necessary to sustain and scale success through lived lessons on resilience and emotional intelligence."
Janice Njoroge
Communications and Advocacy Specialist
"If you want to learn what it takes and what it will cost you to become a successful entrepreneur, this book is for you."
Moses Waweru
Senior Programme Manager, Villgro Africa
"It highlights the importance of staying true to your mission, especially when the road gets tough, and teaches the invaluable lesson that success is not just measured in money but in the lives you touch and the difference you make. To all the entrepreneurs out there, keep going; your resilience, creativity, and dedication will pay off in ways you can’t even imagine yet."
Kilemi Thambura
Co-Founder & CCO, Jiji Health
"Ogunde’s Between Your Ears is an invaluable, practical guide for both aspiring and seasoned entrepreneurs. Packed with real-life examples and compelling stories, each chapter offers actionable insights that make the book not just informative, but truly inspiring. A must-read for anyone navigating the entrepreneurial journey."
Nicolai Eddy
Co-Founder & COO, Nala
“Aaron’s reflections are deeply personal yet universal. They are grounded in realism and enriched by references to icons like Nelson Mandela and Safaricom’s success story. He reassures us that the challenges we face today mean Africa is on the brink of greatness, provided we see these challenges as opportunities.”
Norah Magero
Co-Founder & CEO, Drop Access
"I consider Aaron Ogunde’s ‘Between Your Ears’ a timely and rich resource. By emphasising soft skills such as discipline, integrity, and purpose, the author speaks to forming the mindset necessary to sustain and scale success through lived lessons on resilience and emotional intelligence."
Janice Njoroge
Communications and Advocacy Specialist

Transform Your Journey

Join Aaron on a transformative journey to entrepreneurial success in Africa. Let's build the next unicorns together.

Get in Touch

Ready to connect? Reach out to Aaron on LinkedIn or book a mentorship session.

Get Your Free E-book!

Sign up with your email to receive your free copy of Between Your Ears. We’ll send it straight to your inbox. Don’t forget to follow Aaron on LinkedIn and consider supporting him with a donation. Thank you for your support!

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